A Linguistic-Pragmatic Study on Collocations in Business Media Discourse
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Author(s)
A Linguistic-Pragmatic Study on Collocations in Business Media Discourse Elena MALYUGA
This study investigates the linguistic-pragmatic characteristics of “conflict activity” (CA) collocations in Eng-lish business media discourse through a lexical-semantic analysis. By examining a corpus of articles from prominent American business news outlets, we identified 426 colloca-tions that constitute the CA lexical-semantic field. These col-locations were scrutinized for their expressiveness, cultural markers, appellative function, and their role in conveying business realities. The research found that language in Amer-ican business media discourse exhibits a blend of informative and expressive functions, prevalence of clichés, engagement techniques, culturally marked units, and a dominance of the appellative function. The study also highlighted how stylistic devices like metaphor, metonymy, antithesis, and hyperbole endow expressiveness to the core lexemes. Findings contrib-ute to ourunderstanding of the lexical-pragmatic characteris-tics of business media discourse and offer a nuanced insight into their role in shaping readers' perceptions and attitudes
