AI Infl uence in Marketing: Comparative Economic Impact on the United States and Armenia in the Healthcare & Wellness Sector

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AI Infl uence in Marketing: Comparative Economic Impact on the United States and Armenia in the Healthcare & Wellness Sector Aram Yeritsyan

Artificial intelligence (AI) is becoming a key factor in marketing innovation in the healthcare and wellness sector. From generative content to predictive analytics, AI-powered solutions assist businesses in improving patient engagement, maximizing advertising expenditures, and delivering tailored messaging. This article provides a comprehensive overview of the economic impact of AI-driven marketing in the United States and Armenia. With a value of US$1.8 trillion【571781285918461†L13-L16】, the United States has the world's largest wellness economy. Additionally, it has a high adoption of AI and highly developed digital infrastructure. By contrast, Armenia's economy is significantly smaller (GDP US$25.8 billion【472956501159570†L430-L447】), but it is demonstrating substantial momentum in the adoption of AI among small and medium-sized enterprises (SMEs). We examine adoption rates, market sizes, and outcomes of AI marketing strategies, and we compare their economic ramifications. Graphs illustrate differences in market scale and the impact of AI adoption.

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Keywords

AI marketing, healthcare, wellness, economic impact, United States, Armenia, personalization, digital transformation, adoption metrics

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