This work is licensed under Creative Commons Attribution–NonCommercial International License
(CC BY-NC 4.0).
The manifestation of a person‟s creativity is deter-mined by the complex interaction of the conducive and ob-structive factors of the environment. We propose a model for the study of creativity, which takes into account the condu-cive and obstructive factors. The purpose of the article is to study the ratio of conducive and obstructive factors to the manifestation of a person‟s creativity. The characteristics of the creativity of modern managers are determined by a unique ratio of conducive and obstructive factors, according to which the impossibility of making independent decisions is an obstructive factor for them; and the freedom to express their thoughts is an conducive factor, the fear of making mis-takes and the fear of criticismare obstructive factors; and the spark of new thoughts and ideas, the inspiration and enthusi-asm to create new ideas are considered to be conducive fac-tors. Such a correlation of contributing and hindering factors of personal creativity is the basis for developing a new model of studying and developing personal creativity. Thus, the cre-ativity study model is built from the level of creativity, stand-ards, personal qualities of creativity, the relationship between them, the factors contributing to and hindering creativity, their unique relationship.