2021; Armenian Folia Anglistika, 17(2 (24): 9–23
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GRAFFITI AS A FORM OF RHETORIC

Yelena Yerznkyan*, Grisha Gasparyan

Received: 2025-03-27 · Published: 2021-12-08

© 2021 The Author(s) and the original publisher.

CC BY-NC 4.0 This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Original title
GRAFFITI AS A FORM OF RHETORIC
Authors
Yelena Yerznkyan, Grisha Gasparyan
Published
2021-12-08
Licence
Creative Commons Attribution-NonCommercial 4.0 International
Original
https://doi.org/10.46991/AFA/2021.17.1.009

Abstract

The article touches upon graffiti discourse as a form of rhetorical speech and tries to analyse it according to the three strategies of persuasion suggested by Aristotle: ethos, pathos and logos. The article reveals how specific the graffiti discourse is in terms of using these strategies and how the latter make the speech more powerful and persuasive. Also, an attempt is made to reveal the role of metaphor in the performance of the strategy of pathos in graffiti discourse.
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