The history of ideas is a relatively new concept, which has not only the theoretical inherent in it but also in the spirit of modernity is able to reveal its own applied potential. The article shows the role of the history of ideas in the search for answers to the crises of the modern world, which makes it possible to establish some regularities in the functioning of intellectual constructs and their social embodiment. The author examines the basic provisions of the research concepts of the adherents of the history of ideas A. Lovejoy and I. Berlin. Using the conceptual foundations of their theories, the author applies them to a deeper understanding of the specifics of such megatrends as the COVID-19 pandemic, armed conflicts and information wars. It was revealed that the specificity of the global world transforms the content of events that traditionally affect one sphere and now spread to various spheres of the nonlinear and fragile world. In conclusion, the author sums up the research results and notes the methodological possibilities of the history of ideas for further study of the logic of social processes.
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