The article considers the role of the ideas of linguistic philosophy in the context of the anthropological turn of culture that happened in the middle of the 20th century. Culture has constantly been developing on the horizon of man, and all its initiations have always met at the point of “life of man”, which is impossible without language as an essential anthropological attribute of man. The purports of linguistic philosophy (ordinary language philosophy) are relevant as never before. The study presented is based on the phenomenology of Nietzsche’s ideas of returning a new European thought to the origins of modern culture –the idea of a sovereign individual, which is determined by power over himself and his destiny, the ideas of the representatives and founders of linguistic philosophy, the slogan by I. Kant “Sapere aude!” (“Dare to think for yourself!”), on the historical excursus concerning the origin of the term “anthropological turn”. The anthropological turn in the culture of the 20th century together with the purports of linguistic philosophy brought back and developed further the main idea of new European culture – the idea of the self-worth of life, individuality, and freedom. These events gave a new value meaning to this idea.
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