Abstract

The objective of this paper is analysis of the preva-lent strategies and tactics of evaluation used in the literary discourse. Evaluation is regarded as a cognitive-communica-tive phenomenon. It is viewed as the essential part of human comprehension and reflection of the outer reality. The prag-matic aspect of strategies and tactics is considered as the ma-jor means of expressing the author‟s intention and the goal. All evaluation strategies and tactics used in the literary dis-course are divided into two groups: semantic and pragmatic. Thesemantic strategies consist of the persuasion strategy and the discrediting strategy, and the pragmatic ones contain the emotive-tuning strategies and the self-presentation strategy.The results achieved confirm the idea that strategies and tactics of evaluation must undergo profound and detailed analysis in order to reveal the complex process of communi-cation in the literary discourse.

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