The question of overcoming barriers between the study of language and philosophical, immanent perception of the image and other aspects that formulate a coherent text is still open. A multimodal approach to understanding the news coverage strategy in the Telegram can reveal the discursive function and the multimodal perspective. One uses a combination of linguistic and philosophical approaches to analyze multimodal texts. This combination proves that the homogeneous use of the model of proving empirical reality employing philosophical and linguistic segments reveals the modulations. The article aims to explore the theoretical foundations of philosophical and discursive approaches to categorizing modal meanings in multimodal texts. The study results of the ideational architectonics of the 65 analysed multimodal posts on the Ukrainian Telegram channel “SUSPILNE NEWS” as of April 18, 2022 have pointed to a tendency of disconnection of categorical modalities. 19 multimodal texts out of 65 revealed a complete symbiosis of philosophical and linguistic modus operandi (the presence of all linguistic and extralinguistic resources, including video sequences), while 46 posts acted as monomodal tests. Regarding the number of “likes” and views, the posts with all extralinguistic and semiotically heterogeneous resources were more popular and, therefore, more exciting and easier to perceive.
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