The article aims to study the genesis of understanding the causes of social discrimination from its traditional manifestations to the era of digitalization and artificial intelligence.
The methodological basis of this scientific article was formed by the approaches, methods and principles of scientific research. The authors independently check existing theories and previous results of practical research in the field of social discrimination, as well as discover new modern forms of its manifestation generated by the action of artificial intelligence and subject them to open discussion, offering their vision of solving the problem of neutralizing the risks spread by the use of artificial intelligence technologies concerning certain social groups of people. In this article, the authors continue their case studies in exploring the ethics of artificial intelligence and the benefits and risks of its ubiquity and use.