THE IMPACT OF NEW MEDIA IN THE CONTEXT OF THE TRANSFORMATION OF THE NETWORK ECONOMY

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THE IMPACT OF NEW MEDIA IN THE CONTEXT OF THE TRANSFORMATION OF THE NETWORK ECONOMY Astghik Avetisyan

Today, the processes of globalization in the sphere of economy are largely connected with new media and with digitization. Scholars discuss digital economy, digital capitalism, the issues of formation of the Internet economy, as a result of which the term "network economy" is emerged. The technological basis of the development of the digital economy can be considered artificial intelligence, block chain, cloud data storage systems; these innovations began to enter the economy.

DOI: 10.59503/29538009-2024.1.13-5 Cross- Cultural Studies: Education and Science Vol. 1 No. 13 (2024): 2024-1 5-17

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Keywords

network economy, digital economy, globalization, global economy, communicative technologies, new media, artificial intelligence, digital footprint

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