The relevance of digital art and digitalization of art, as a more general category, reflecting the modern technological approach to this sphere of human activity, is manifested in mainstreaming of legal regulation of various aspects of digital technologies impact on the sphere of creativity and their inclusion in the legislative agenda. The article reveals the legal features of digitalization of art at the present stage. It examines the main areas of digitalization of art and legal means to ensure their support. The broad and narrow approaches to the concept of “digital art” have been outlined. The issues of defining intellectual property rights for the results of creativity (works) produced with artificial intelligence and increasing access to works of art and cultural objects in the digital age have been analyzed. The paper applies interdisciplinary approach, methods of analysis and synthesis, abstraction as well as formal-legal and comparative-legal methods. Based on the analysis the author forms the concept of three determinative directions which enable complex processes of combination of creativity and technologies in an integrated way of “development”, “circulation” and “distributed security” of art
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