In the article, the authors emphasize that the formation and development of the digital economy is an inevitable and objective process of society’s transition to a new technological order. To maintain their competitive state, business entities need to transform the existing business model by integrating smart technologies, the Internet of Things and artificial intelligence into its basis. The emergence of new formal and informal institutions should regulate the rules of behaviour of economic agents in the digital economy. To this end, it is necessary to form and develop a legal framework that regulates the relationship between customers and owners of digital platforms. We believe that digital ecosystems will have a certain interest in the new society. Unlike traditional models of interaction between actors, digital ecosystems will create a single information field and a new form of constructive cooperation and coordination between participants in the virtual space. The state should become the initiator of creating this kind of digital ecosystem, which will make it possible to implement the mechanism of reasonable digital protectionism, the purpose of which will be to protect the interests of users and owners of digital platforms in cyberspace.
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